Privacy Policy

SportsBettingML, operated by Hoyne Labs LLC ("we," "us," or "our"), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sportsbettingml.com (the "Site") and use our services.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide, including:

• Email address (for newsletters, partnership inquiries, or account creation)
• Name (if provided through contact forms)
• Any other information you choose to provide in correspondence

Usage Data

We automatically collect certain information when you visit our Site:

• Pages visited and time spent on each page
• Click behavior and navigation patterns
• Device type, operating system, and browser information
• IP address and approximate geographic location
• Referring URLs and exit pages

Cookies & Tracking

We use cookies for analytics, functionality, and affiliate tracking purposes. See Section 4 for detailed information.

Affiliate Tracking

We use tracking pixels and cookies to monitor affiliate referrals. We may receive data from affiliate partners about conversions (sign-ups, deposits, or other qualifying actions).

Third-Party Data

We may receive aggregated or anonymized data from affiliate partners about conversion rates and campaign performance.

2. How We Use Your Information

We use the information we collect to:

• Provide and improve our services: Deliver content, analyze performance, and enhance user experience
• Send newsletters and updates: With your consent, deliver sports betting insights and promotional content
• Analyze site usage: Understand user behavior to optimize our Site and content
• Track affiliate conversions: Monitor referrals and calculate commissions from partner programs
• Comply with legal obligations: Meet regulatory requirements and respond to legal requests
• Prevent fraud and abuse: Protect against malicious activity and ensure platform integrity
• Respond to inquiries: Address partnership requests and customer support questions

3. Affiliate Tracking & Disclosures

When you click affiliate links on our Site:

• Tracking cookies are placed on your device to attribute the referral to SportsBettingML
• These cookies track sign-ups, deposits, and betting activity for commission purposes
• Cookie duration varies by affiliate program (typically 30-90 days)
• Affiliate partners collect their own data according to their privacy policies

What We Share With Affiliates

• We may share non-personal, aggregated data (click counts, conversion rates)
• Your personal identity is NOT shared with affiliates unless you create an account directly with them
• We do not sell your personal information to affiliate partners

FTC Compliance

In accordance with FTC guidelines, we disclose our affiliate relationships. Our recommendations are based on our genuine opinions, but we have financial incentives when you use our affiliate links.

4. Cookies & Tracking Technologies

Types of Cookies We Use

Managing Cookies

You can disable cookies through your browser settings. However, disabling cookies may affect site functionality and prevent affiliate tracking. Most browsers allow you to:

• View and delete existing cookies
• Block all or certain cookies
• Set preferences for specific websites

5. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: Third parties that help us operate our Site, including analytics providers, email services, and hosting platforms.
• Affiliate Partners: Non-personal conversion data for commission tracking and program compliance.
• Legal Requirements: When required by law, subpoena, court order, or government request.
• Protect Rights: To enforce our terms, protect our rights, or investigate potential violations.
• Business Transfers: In connection with a merger, acquisition, bankruptcy, or sale of assets.
• With Consent: When you have given explicit consent to share specific information.

6. Third-Party Services

We use the following third-party services that may collect data:

• Vercel Analytics: Privacy-focused website analytics
• Resend: Email delivery services
• Social Media Platforms: Twitter/X, Instagram, TikTok embeds and sharing
• Affiliate Networks: Various sportsbook and betting tool affiliate programs

Each third-party service has its own privacy policy governing data collection and use. We encourage you to review these policies. We are not responsible for the privacy practices of third-party services.

Links to external websites are provided for convenience only and are not covered by this Privacy Policy.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information, including:

• Secure HTTPS encryption for all data transmission
• Limited access to personal data on a need-to-know basis
• Regular security assessments and updates

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data. You are responsible for maintaining the confidentiality of any account credentials.

8. Your Rights & Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing emails at any time via the unsubscribe link
• Cookie Control: Manage cookies through your browser settings
• Data Portability: Request your data in a portable format

Do Not Track

We currently do not respond to "Do Not Track" (DNT) browser signals, as there is no industry standard for DNT compliance.

To exercise any of these rights, contact us at sportsbettingml@gmail.com.

9. Children's Privacy

We do not knowingly collect personal information from individuals under 21. If we learn that we have inadvertently collected data from a minor, we will take immediate steps to delete such information. If you believe we have collected information from someone under 21, please contact us immediately at sportsbettingml@gmail.com.

10. Data Retention

We retain data only as long as necessary for the purposes described in this policy:

• Email/Newsletter Data: Until you unsubscribe
• Contact Form Submissions: Up to 2 years or until resolved
• Analytics Data: Aggregated indefinitely; individual data up to 26 months
• Affiliate Tracking: Per affiliate program requirements (typically 90 days to 2 years)
• Legal Records: As required by applicable law

11. International Users

Our services are based in the United States and operated by Hoyne Labs LLC in Chicago, Illinois. If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the U.S.

By using our Site, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

• The "Last Updated" date at the top will be revised
• Material changes may be communicated via email or site notice
• Your continued use of the Site after changes constitutes acceptance

We encourage you to review this policy periodically for the latest information.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. State-Specific Rights

California Residents (CCPA)

Under the California Consumer Privacy Act, you have the right to:

• Right to Know: Request disclosure of what personal information we collect, use, and share
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the "sale" of personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights

Note: We do not "sell" personal information as defined by the CCPA.

Virginia & Colorado Residents

Residents of Virginia (VCDPA) and Colorado (CPA) have similar rights to access, correct, delete, and opt out of certain data processing. Contact us at sportsbettingml@gmail.com to exercise these rights.

Exercising Your Rights

To submit a request, email us at sportsbettingml@gmail.com with the subject line "Privacy Rights Request." We will verify your identity and respond within the timeframe required by applicable law (typically 45 days).